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Overview

Indian authors and publishers could heavily benefit from a platform to promote their literature and interact with their readers.

Sapna is India's largest book mall with an extensive collection of regional works. Sapna is venturing into online book sales and has a huge opportunity to create a homegrown community of Indian readers, which would help drive linked book sales and targeted recommendations of regional works.

This article proposes to create a community of Indian readers by investing in a reader-based social book website like Goodreads. It explores the Amazon-Goodreads dynamic and motivates the parallel possibility of success for Sapna and an Indian reader community.

Business model: Goodreads

How Goodreads makes money

• Goodreads makes money through advertising for book publishers and authors.
• It is hard for publishers to track the effectiveness of book marketing campaigns, and Goodreads offers targeted advertising.
• Goodreads works with big publishers, smaller publishers, and individual authors with smaller budgets.

Goodreads' weapon: the community

• Goodreads started as a social book site to give and get book recommendations and discover new books. It was the first site of its kind to rapidly grow its user base, almost doubling it from 2012 to 2013.
• As of 2021, Goodreads has 125 million members and over 3.5 billion books shelved. (Source)
• Goodreads' main strength is the massive community of readers, raters, and reviewers.
• Number of registered members on Goodreads from 2011 to 2019 (in millions):